Two Semesters of Marketing Research Analytics Program Gets you into the Field


Did you know that graduates of Centennial College’s Marketing Research Analytics program go on to enjoy a variety of careers in positions that include: marketing research analyst, web marketing analyst, CRM analyst, direct response analyst, online marketing analyst, data and analytics specialist, business analytics specialist, loyalty program analyst, sales data analyst, marketing strategy analyst? In addition to these various career areas, attending the marketing research courses also allows students to work in the following areas: organizations with in-house analytical and research functions, especially those that are mid-to-large sized; marketing research firms; companies specializing in direct marketing, mobile marketing and e-marketing as well as loyalty program management companies. Marketers rely on analysts for their insight, to make effective decisions, to attract a greater client base and deepen existing client relationships.

To apply for the Graduate Certificate program that offers them access to this wide range of careers, applicants must have a college diploma or university degree in any discipline. In addition, proof of English proficiency and an assessment of numeracy skills may be requested. Please note that the Marketing Research Analytics program will also consider applicants with partial post-secondary and relevant work experience (transcript and resume review is required).

Once they have applied and are accepted, students will take two years to learn the skills needed to analyze and interpret industry trends and client behaviour. This is achieved through a hands-on focus in areas like questionnaire design, data manipulation, quality control, creation of statistical output and development of programs. The practical training includes SAS Enterprise Guide and Enterpise Miner. In addition, emphasis is placed on the use of applied marketing research and analytics to strategic marketing decision-making. Lastly, a second semester capstone project allows students to incorporate and showcase their skills.

Specific marketing research course in the Marketing Research Analytics program include: Business Presentations (intended to provide a solid grounding in the important business communication area. Students are taught to demonstrate communication skills in letter and memo writing, produce high quality reports, execute confident oral presentations, effectively communicate in interview situations and use current software as tools in the implementation of effective presentations); Marketing (provides an overview of contemporary marketing, emphasizing the management of the product/service, price, promotion and distribution areas of an organization within a changing environment); and others such as Case Analysis and Marketing Metrics, Computer Applications for Marketing Analytics, Database Mining and Analytics, Advanced Marketing Research, and Fundamentals of Interactive Marketing.

Teaching techniques used in the Marketing Research Analytics program include: case studies, simulations and project-based learning. Professors with extensive experience in marketing research, statistics, marketing communications and customer relationship management teach all of the marketing research courses.

Are you wondering if you’re a good fit for this Marketing Research Analytics program? Successful students have possessed qualities such as: comfort dealing with numbers and computers, analytical with strong numeracy skills, self-directed with strong attention to detail, highly-organized and able to manage multiple tasks simultaneously, strong interpersonal skills, excellent written and oral communication skills, and thrive under pressure and can meet deadlines.

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