Media Education Combines Creative and Technical Approaches

The end result of attending media studies courses at Centennial College’s Media Engineering Design Integration program is being in high demand by media producers and publishers, and media technology developers.

As such, graduates of media education program go onto to work as: project managers, digital media production; interactive technical producers, museum and instructional design; producers, digital signage networks; user experience designers, consumer electronics; software designers, embedded systems; mobile communications application developers; entertainment media designers; service producers, digital signage networks; and content managers, multi-platform electronic publishing.

Being able to obtain careers in such a wide range of areas is a result of the unique approach of this offering. It is in fact a first-of-its-kind collaboration between the School of Communications, Media and Design, and The School of Engineering, Technology and Applied Sciences. The idea behind the one-year offering is that there are professionals with engineering and software skills who may lack media production and content skills and there are professionals with media production and content skills who lack engineering and software skills.

In order to train leaders who are able to lead teams containing both types of professionals, they must be cross-trained. “The Media Engineering Design Integration program will provide graduates with the essential experience of working with cross functional teams that are found in the workplace. It will also supply them with the skills and flexibility to lead hybrid teams and develop new solutions,” says Lynn Shannon, Director of Online Operations, Consumer Publishing Group, Rogers Media.

As such, MEDI students who attend media studies program explore design, production and management of innovative media products. This includes application development and content creation for wireless devices, interactive museum and retail installations, digital signage systems and networks and more in both live and laboratory situations, where technology creators and media experts will collaborate.

To ensure that the media studies courses benefit both groups of professionals, there is a project-based approach that focuses students’ analytical and decision-making skills on real world challenges. In addition, laboratory practice with PLCs, robotics, sensors, electronics and network technology is a key component. To round out the training that students receive from courses such as Introduction to Media Engineering, The Marketing Cycle, Media Informatics and more, they are required to attend a 15-week, three-days-a-week media education field placement. To make the experience truly valuable to media education students, classroom and project work is coordinated with the placement at advance meetings, as the work placement relationship begins during the second term. This ensures that students are able to make a positive contribution during their placement. As part of this experience, students also take part in a Portfolio Production course during which they assemble their project work from the program and independent work in a digital media package.

Those interested in attending Media Engineering Design Integration’s post-graduate level media studies program must submit an official transcript that demonstrates proof of successful completion of a post-secondary diploma or degree program. They must also attend an information session or undergo a portfolio review. Centennial College will consider people presenting a partial post-secondary education (eight college or university credits) in media production or engineering technology.

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