Marketing Programs Prepare You to Face Future Cut-throat Competitions
Centennial College has a variety of
business marketing programs, including Business – Marketing, which is
completed in two years and combines the business and marketing skills
that professionals need to be employable upon graduation. Graduates of
Centennial College’s business marketing programs are prepared for
careers as: sales representatives, customer service representatives,
product consultants, merchandising assistants and merchandising
supervisors. They work in the areas of the high-tech sector, government,
not-for-profit organizations, financial services, food and beverage,
electronics and more — along with almost a third of all North Americans
who are employed in marketing related fields.
In order for a
company to sell its products effectively, it must know its customer
base. Without knowing if consumers are satisfied or if prices are
applicable for the consumers the company is targeting, a company will
fail. This is where the field of marketing comes in. Conducted at
several levels, marketing includes: market research (which starts the
marketing process), brand management, advertising, promotions, public
relations, customer service and product support reps, merchandising
assistance, and even sales. A marketer answers questions like: Who are
our customers? What are their needs? How can we best meet these needs?
How should we price, package, distribute and promote our product?
At
Centennial College, the Marketing program encourages mastery of a
marketer’s key competencies — creative, practical decision-making and
clear, persuasive communications. Students have an opportunity to learn
the basics of business — accounting, operations, organizational
behaviour and international business — which serve as an important
foundation for the marketing courses that follow. They’ll be introduced
to marketing theory and case-based problem-solving, as well as marketing
communications (which includes advertising and promotion) and
professional selling practices. The College’s interactive teaching
approach incorporates learning through case studies, guest lectures,
presentations, projects and computer simulations and technologies.
Specific marketing courses in this program include: Marketing
Communications, Professional Selling, Practical Applications in
Marketing, Business Analysis, Principles of Marketing and more.
Please note that all four semesters of this business marketing programs
are identical to the first four semesters of Centennial College’s
three-year, six-semester Marketing program. This permits graduates of
this program to benefit from a seamless transition into the three-year
undertaking, should they wish to continue with a more in-depth study of
the field.
Applicants interested in applying for the business marketing degree
at Centennial College, must present at minimum an Ontario Secondary
School Diploma (OSSD) or equivalent or be 19 years of age or older.
Compulsory English 12C or U and Math11C, M, or U or 12C or U credit or
skills assessment, or equivalent are also required. However, possession
of minimum admission requirements does not guarantee admission to the
program.
