Marketing Programs Prepare You for a Competitive Field
Centennial College has a variety of
marketing programs, including Business – Marketing, which is completed
in two years and combines the business and marketing skills that
professionals need to be employable upon graduation. Graduates of
Centennial College’s business marketing programs are
prepared for careers as: sales representatives, customer service
representatives, product consultants, merchandising assistants and
merchandising supervisors. They work in the areas of the high-tech
sector, government, not-for-profit organizations, financial services,
food and beverage, electronics and more — along with with almost a third
of all North Americans who are employed in marketing related fields.
In
order for a company to sell its products effectively, it must know its
customer base. Without knowing if consumers are satisfied or if prices
are applicable for the consumers the company is targeting, a company
will fail. This is where the field of marketing comes in. Conducted at
several levels, marketing includes: market research (which starts the
marketing process), brand management, advertising, promotions, public
relations, customer service and product support reps, merchandising
assistance, and even sales.
A marketer answers questions like:
Who are our customers? What are their needs? How can we best meet these
needs? How should we price, package, distribute and promote our product?
At
Centennial College, the Marketing program encourages mastery of a
marketer’s key competencies — creative, practical decision-making and
clear, persuasive communications. Students have an opportunity to learn
the basics of business — accounting, operations, organizational
behaviour and international business — which serve as an important
foundation for the marketing courses that follow. They’ll be introduced
to marketing theory and case-based problem-solving, as well as marketing
communications (which includes advertising and promotion) and
professional selling practices. The College’s interactive teaching
approach incorporates learning through case studies, guest lectures,
presentations, projects and computer simulations and technologies.
Specific marketing courses in this program include: Marketing
Communications, Professional Selling, Practical Applications in
Marketing, Business Analysis, Principles of Marketing and more.
Please
note that all four semesters of this marketing program are identical to
the first four semesters of Centennial College’s three-year,
six-semester Marketing program. This permits graduates of this program
to benefit from a seamless transition into the three-year undertaking,
should they wish to continue with a more in-depth study of the field.
Applicants interested in applying for the business marketing degree
at Centennial College, must present at minimum an Ontario Secondary
School Diploma (OSSD) or equivalent or be 19 years of age or older.
Compulsory English 12C or U and Math11C, M, or U or 12C or U credit or
skills assessment, or equivalent are also required. However, possession
of minimum admission requirements does not guarantee admission to the
program.