Give a Boost to your Career with Marketing Research Courses

 Analyzing and interpreting industry dynamics and client behaviour is an interesting area. – Attending a Marketing Research Analytics program can be a real perfect fit.  Centennial College’s Marketing & Research Analytics course equips the students with qualities like dealing with numbers and computers, analytical with strong numeracy skills, self-directed with strong attention to detail, highly-organized and able to manage multiple tasks simultaneously, strong interpersonal skills, excellent written and oral communication skills, and thrive under pressure and can meet deadlines.


If you possess these qualities and want to enhance your skills, you can join the marketing research course in Canada for which you need to have completed a college diploma or university degree in any discipline, have a proficiency English and set of numeracy skills, to apply. Please note that the Marketing Research Analytics program will also consider applicants with partial post-secondary and relevant work experience (transcript and resume review is required).


Once you enter the Post-Graduate marketing research courses, you will acquire as well as receive a ground to hone your skills, that you need to make effective decisions in order to attract a greater client base and deepen existing client relationships for the company that hires you.


With the two years marketing research analytics course, which is filled with case studies, simulations and project-based learning in areas like questionnaire design, data manipulation, quality control, creation of statistical output and development of programs, you get a complete overview of this challenging area.


The practical training also includes SAS Enterprise Guide and Enterpise Miner. In addition to this, an emphasis is placed on the use of applied marketing research and analytics to strategic marketing decision-making.


In addition to this, a second semester capstone project enables the students to incorporate and showcase their skills. Throughout their time in the Marketing Research Analytics program, the students are guided by well trained professors with extensive experience in marketing research, statistics, marketing communications and customer relationship management.

Some of the specific marketing research courses in the Research Analytics program includes: Case Analysis and Marketing Metrics, Marketing Analysis and Planning, Fundamentals of Marketing Research, Computer Applications for Marketing Analytics, Database Mining and Analytics, Advanced Computer Applications for Marketing, Employment Preparedness, Advanced Marketing Research, and Fundamentals of Interactive Marketing, Fundamentals of Interactive Marketing as well as Business Presentations (provides a solid grounding in the business communication area. Students are taught to demonstrate communication skills in letter and memo writing, produce high quality reports, execute confident oral presentations, effectively communicate in interview situations and use current software as tools in the implementation of effective presentations); Marketing (provides an overview of contemporary marketing, emphasizing the management of the product/service, price, promotion and distribution areas of an organization within a changing environment).

The students who successfully complete Centennial College’s Marketing Research Analytics in Canada program find themselves in positions like marketing research analysts, web marketing analysts, CRM analysts, direct response analysts, online marketing analysts, data and analytics specialists, business analytics specialists, loyalty program analysts and more sales data analysts, marketing strategy analysts. All thanks to the diversified applications, the graduates can be placed in  organizations with in-house analytical and research functions, especially those that are mid-to-large sized; marketing research firms; companies specializing in direct marketing, mobile marketing and e-marketing as well as loyalty program management companies.
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