Business Marketing Training Prepares You for the Field or Further Education
Whether you are looking to enter the marketing field quickly or want to
pursue further education after obtaining a foundation, Centennial
College’s Business Marketing training
(officially known as Business Administration – Marketing) will teach
you the skills you need. Aside from offering broad-based training in
business, it also covers topics such as marketing, including marketing
research, marketing communications (which includes advertising and
promotion), interactive marketing (which includes direct marketing,
e-marketing and customer relationship management) and brand planning.
To
take advantage of this combination, Centennial College’s three-year
Business Marketing training requires applicants to have completed an
Ontario Secondary School Diploma (OSSD) or equivalent, or mature student
status (19 years or older). They must also have completed the English
Grade 12 C or U or equivalent, or skills assessment and Math Grade 11 C,
M or U, or Grade 12 C or U or equivalent or skills assessment.
Based
out of Progress Campus, which also houses many other School of Business
programs, the Business Marketing training features a common first-year
curriculum with other business programs. As such, students are provided
with the opportunity to obtain an overview of the business world prior
to specializing in a specific area. The following two years are spent on
more focused Business Marketing training, which include courses such as
Brand Management, B2B Marketing and Channel Management, Interactive
Marketing, Marketing Research, Professional Selling and more. At the
base of all Business Marketing training courses is a dynamic and
interactive environment that is facilitated by experienced faculty
members who teach by using case studies, guest lectures, presentations,
projects, and computer simulations and technologies.
Additionally,
students of this Business Marketing training get to apply what they
have learned to an industry project. This feature entails students
working in a team on a real project that is sponsored by an
entrepreneurial endeavour, small business or major company.
Once
they complete their Business Marketing training, students may enter the
field in positions such as Marketing Coordinator, Marketing Analyst,
Promotions Assistant, Sales Representative, Assistant Brand Manager,
Public Relations Assistant and Advertising Assistant. Common
responsibilities among those in the marketing field include: studying
the needs of the company’s customers then developing products and
services to meet those needs; anticipating competitors’ actions and
react swiftly to shifts in the environment; developing pricing and
communications strategies; and interacting with suppliers, customers and
the public, all while looking out for their clients’ best interests.
On
the other hand, grads may also pursue further education through
articulated programs with selected universities, institutes and
professional associations. These partnerships allow students to apply
credits earned at Centennial towards further study at other
institutions. Partners of this Business Marketing training and Product Marketing Training
include: Athabasca University, Algoma University, Royal Roads
University, Ryerson University, Davenport University, Northwood
University, University of Lethbridge, Griffith University and University
of New Brunswick.