Centennial College

Imagine attending one Business Marketing training offering and being able to enter positions as a: marketing coordinator, marketing analyst, promotions assistant, sales representative, assistant brand manager, public relations assistant and advertising assistant. It’s possible with Centennial College’s Business Administration – Marketing program. Taking three years to complete, the undertaking offers broad-based training in business, marketing, including marketing research, marketing communications (which includes advertising and promotion), interactive marketing (which includes direct marketing, e-marketing and customer relations.

As such, no matter which positions they choose, graduates are the marketers who are responsible for managing the many links between an organization and its customers. These may professionals study the needs of the company’s customers and then develop products and services to meet those needs. They may also anticipate competitors’ actions and react swiftly to shifts in the environment. Lastly, developing pricing and communications strategies; and interacting with suppliers, customers and the public, all while looking out for their clients’ best interests falls under the marketers’ responsibilities.

Throughout their three years in the Business Marketing training, students benefit from a dynamic and interactive environment that is facilitated by experienced faculty members who encourage learning through case studies, guest lectures, presentations, projects, and computer simulations and technologies. In order to ensure that students receive a well-rounded education, the first semester of Business Marketing training is used to offer a solid business foundation, which is common to all programs from Centennial College’s School of Business. Among these courses are: Strategies for Business Success, Fundamentals of Business, Microcomputer Applications Software, Business Operations and more.

Once they have an idea of the business world, students go onto take more advanced Business Marketing training. Among the courses in the final five semesters are: Brand Management, Interactive Marketing, Marketing Research, Professional Selling and more.

In addition to their various courses, students of Business Administration – Marketing also have the opportunity to partake in an industry project. For this aspect of the program, students work in a team on a real project that is sponsored by an entrepreneurial endeavour, small business or major company.

After three years of Business Marketing training, students graduate with an Ontario College Advanced Diploma. They also may be qualified to participate in articulated programs with selected universities, institutes and professional associations. These partnerships allow students to apply credits earned at Centennial towards further study at other institutions. Partners of this Business Marketing training include: Athabasca University, Algoma University, Royal Roads University, Ryerson University, Davenport University, Northwood University, University of Lethbridge, Griffith University and University of New Brunswick.

In order to apply for Business Marketing Program, students should have completed an Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older). They must also have completed the English Grade 12 C or U or equivalent, or skills assessment and Math Grade 11 C, M or U, or Grade 12 C or U or equivalent or skills assessment.