A university is no longer the only place to obtain a four-year bachelor degree. While community colleges are traditionally known for offering diploma and certificate programs, they are now expanding into degree program areas. These offerings, however, do not follow the traditional structure of a university-level undertaking. At Centennial College, students have four degree programs from which to choose.

One of these offerings is the Bachelor of Public Relations Management program, w...

A public relations degree program focuses on offering comprehensive education of public relations, a solid foundation in business principles and in-depth knowledge in research, social and digital media and corporate communications, and skills to manage issues and crisis, communicate with public/audience and create a positive image of a person or the organization.

The bachelor-level public relations programs typically run for four years through nine semesters, incorporating in-class ...

A career in public relationships may be the right choice for you, if you love interacting with people and know how to influence people to build a positive image. It's about managing reputation, influencing other person's opinion and behaviour, understanding listener's or viewer's psyche, and generating publicity.

Public relations professionals are effective communicators and know how to handle toughest of the situations, conveying the right message at the right time to the right aud...

Although roles vary for those in public relations, there are some common duties that these professionals must fulfill. Among them are:

Public relations agencies, corporate communications and investor relations departments, digital marketing companies, not-for-profit sector organizations, and hospitals and healthcare organizations all seek professionals to come up with PR strategies, build relationships with the media, write press releases and reports on media coverage data, oversee content production (adverts, videos, social media and online PR stunts), arrange press conferences and events, manage client relationshi...

While Public Relations programs at university level are known for offering a solid amount of theory, it is possible to attend a Bachelor program that trains you for this field at college level. On top of gaining a Bachelor degree, this experience offers the added advantage of an ample amount of hands-on practice before entering the field.

Centennial College’s Bachelor of Public Relations Management is one such program. It takes four years to complete and is actually the first-of-...