The post-graduate program in advertising – media management is the right choice for those who wish to build careers in the advertising and communications industry, in the role of strategic media planning and buying. It’s an intensive and hands-on industry program that equips students with solid fundamentals in media management as well as advanced skills for working on the latest media channels.

Program Structure

A graduate certificate media management program runs for three semes...

Did you know that advertising media managers have an array of roles that include: consulting with clients to determine how to improve market share and sales; gathering and organize information to help with decision-making regarding media placement, campaign length, featured products and services, and technical details; staying in close communication with the client to answer questions, explain strategy and provide status updates; obtaining client approval on projects and communicating client ...

The way businesses promote themselves and advertise and market their offerings has truly changed. Advertising or marketing communications has become a strategic weapon to fight competition and build a brand image. If used smartly, these tools can help businesses make an everlasting impression on their customers’ minds.

Not only have the ways of promoting businesses and their offerings changed but more attention is being paid while hiring the advertising and media management professionals. Em...

Are you in area of business or marketing but interested in the creative field? There is a way to combine your skills and experience for a career in advertising. Through a media management degree, college and university graduates of any discipline can upgrade their credentials and obtain employment in creative agencies and in-house creative departments or companies. A graduate certificate from the Advertising – Media Management (6403) program at Centennial College enables students to pursue ...

To be successful in the Advertising – Media Management field, a media management degree isn’t the only option. Centennial College’s program offers an Ontario College Graduate Certificate that is respected and the necessary skills to launch careers with advertisers and advertising agencies, marketing companies, independent media management companies, multimedia owners and sellers and research companies. Specific companies that have hired grads of this offering include: PHD Canada, Mindsh...