Showing Tag: " marketing communication program" (Show all posts)

A Unique Program that Taps into Your Creativity, Strategic Thinking and Business Sense

Posted by Jason White on Monday, July 28, 2014, In : College Education 
Centennial College's three-year post-secondary program in advertising and marketing communications management uniquely blends creative messaging, strategic thinking and business theory. The aim is prepare you for a wide variety of roles in the field of integrated marketing communications and advertising campaigning in professional and creative environment.

You gain theoretical understanding in numerous subjects, including marketing, communications, advertising, consumer psychology, ...

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How to Build a Rewarding Career in Advertising and Marketing Communications Management?

Posted by Jason White on Wednesday, June 25, 2014, In : College Education 
A formal education in advertising and marketing communications management opens doors to a range of careers in diverse fields, including media buying and planning, copywriting, direct marketing, account management, promotions, event marketing, production, promotions and digital/mobile marketing or promotions.

The discipline is exciting and rewarding yet challenging and demanding. It involves developing messages and campaigns for a variety of media platforms, including print, broadc...

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Career Outlook for Advertising and Marketing Communications Program

Posted by Jason White on Tuesday, March 4, 2014, In : College Education 
A formal education and training in advertising and marketing communications opens doors to numerous career opportunities in the areas, including but not limited to:
  • Account management
  • Direct marketing
  • Media buying and planning
  • Digital/mobile
  • Marketing
  • Production
  • Copywriting
  • Promotions
  • Event marketing
  • Campaigning
  • Advertising

The professionals with marketing or advertising communications diploma can find employment practically in every industry. However, major employers are
  • Advertising firms
  • Inte...

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Building a Career in Advertising and Marketing Communications

Posted by Jason White on Thursday, January 23, 2014, In : College Education 
Advertising and marketing communications covers an array of different functions, including but not limited to
  • Producing content for print and electronic media
  • Interacting with company's internal and external clients to deliver the message
  • Interacting with public and media
  • Promoting company's products and services
  • Developing materials for advertising company's products and services for different media channels
  • Writing and distributing press releases
  • Developing publications and websites
  • Assisting e...

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