Showing Tag: " marketing communication" (Show all posts)
There are many fields in which the duties of professionals vary. One
such field is the management of marketing communications and
advertising. Most often, however, tasks revolve around the control of a
few key advertising and public relations roles. As such, these
professionals must develop or refine a communications strategy, which
includes the branding of a company or client; identify opportunities for
customer research and to implement these data gathering and targeting
initiative... Continue reading ...
A Unique Program that Taps into Your Creativity, Strategic Thinking and Business Sense
Centennial College's three-year post-secondary program in advertising
and marketing communications management uniquely blends creative
messaging, strategic thinking and business theory. The aim is prepare
you for a wide variety of roles in the field of integrated marketing
communications and advertising campaigning in professional and creative
environment.
You gain theoretical understanding in numerous subjects, including
marketing, communications, advertising, consumer psychology, ... Continue reading ...
How to Build a Rewarding Career in Advertising and Marketing Communications Management?
A formal education in advertising and marketing communications
management opens doors to a range of careers in diverse fields,
including media buying and planning, copywriting, direct marketing,
account management, promotions, event marketing, production, promotions
and digital/mobile marketing or promotions.
The discipline is exciting and rewarding yet challenging and demanding.
It involves developing messages and campaigns for a variety of media
platforms, including print, broadc... Continue reading ...
Advertising and Marketing Communications Management Program Respected by Grads and Community
Hearing students sing a post-secondary program's praises serves as a
testament to the education that offering provides. Many of Centennial
College's graduates go on record to educate potential students and
community members about their experiences.
Centennial College's advertising communication program
- officially known as Advertising and Marketing Communications
Management - is an offering that is often lauded by former students.
"Centennial's three-year Advertising program is a... Continue reading ...
Combine Creativity, Strategy and Business Skills in Advertising and Marketing Communications Management
Because advertising and marketing is an area that is constantly
evolving, to keep up with the times the post-secondary program you
choose to attend to prepare you for the field should too. For example,
the latest advancement involves the use of social media to effectively
sell products and services. If the program you want to attend doesn't
cover this vital aspect, think again.
Continue reading ...
Benefits of an Advertising and Marketing Communications Management Program
The post-secondary program in advertising and marketing communications
management is designed for students who wish to build careers in
advertising, communications and brand management in the ever-changing
marketplace. Advertising, communications and branding play an integral
role in building the image of a business. These are strategic tools
that, if used smartly, help businesses gain competitive advantage and
build brand equity.
Identity is important for any business or product i... Continue reading ...
Career Outlook for Advertising and Marketing Communications Program
A formal education and training in advertising and marketing
communications opens doors to numerous career opportunities in the
areas, including but not limited to:
- Account management
- Direct marketing
- Media buying and planning
- Digital/mobile
- Marketing
- Production
- Copywriting
- Promotions
- Event marketing
- Campaigning
- Advertising
The professionals with marketing or advertising communications diploma
can find employment practically in every industry. However, major
employers are
Continue reading ...
Building a Career in Advertising and Marketing Communications
Advertising and marketing communications covers an array of different functions, including but not limited to
- Producing content for print and electronic media
- Interacting with company's internal and external clients to deliver the message
- Interacting with public and media
- Promoting company's products and services
- Developing materials for advertising company's products and services for different media channels
- Writing and distributing press releases
- Developing publications and websites
- Assisting e...
Continue reading ...
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