The duties of a marketer vary depending on the professional’s chosen path. However, according to the U.S. Bureau of Labor Statistics’ 2014-15 Occupational Outlook Handbook, here are some of the tasks that marketing professionals perform:

• Negotiate contracts, advertising media, or products to be advertised
• Research and plan advertising campaigns
• Decide which media to advertise in, such as radio, television, print, online and billboards
• Inspect creative elements and layouts
• Organize ...

Marketers are more hands-on than business owners. They know what customers buy; how they behave; what they expect; what influences their buying decision; and what can contribute to their experience. They also understand how to price, promote and package products, so that they are frequently purchased by the customers.

Although marketing may seem an age old profession but the beauty is that the role of marketers keeps on evolving. Its progression can be attributed to the constant change in bus...