Showing Tag: " business marketing programs" (Show all posts)

Business Marketing Program Teaches Students Knowledge For Career Success

Posted by Jason White on Wednesday, August 13, 2014, In : Education 

The duties of a marketer vary depending on the professional’s chosen path. However, according to the U.S. Bureau of Labor Statistics’ 2014-15 Occupational Outlook Handbook, here are some of the tasks that marketing professionals perform:

  • Negotiate contracts, advertising media, or products to be advertised
  • Research and plan advertising campaigns
  • Decide which media to advertise in, such as radio, television, print, online and billboards
  • Inspect creative elements and layouts
  • Organize ...

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Advantages of a Management Course in Business – Marketing

Posted by Jason White on Thursday, July 17, 2014, In : Education 

Marketers are more hands-on than business owners. They know what customers buy; how they behave; what they expect; what influences their buying decision; and what can contribute to their experience. They also understand how to price, promote and package products, so that they are frequently purchased by the customers.

Although marketing may seem an age old profession but the beauty is that the role of marketers keeps on evolving. Its progression can be attributed to the constant change in bus...

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Diploma in Business Marketing – Course Details and Employment Prospects

Posted by Jason White on Thursday, June 19, 2014, In : College Education 
Marketing is the core function of any business. It allows them to identify, understand and fulfill the demands of customers. The scope of marketing expands beyond advertising and promotion and covers everything, including research, planning, pricing, packaging, publicity, distribution and selling.

Almost every business relies heavily on this particular function to sustain and grow. And this is why there has been a constant demand for marketing professionals regardless of the ups and downs i...

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