Showing Tag: " advertising communication program" (Show all posts)

Advertising and Marketing Communications Management Program offers Biggest Breadth of Digital Information

Posted by Jason White on Monday, August 25, 2014, In : College Education 
There are many fields in which the duties of professionals vary. One such field is the management of marketing communications and advertising. Most often, however, tasks revolve around the control of a few key advertising and public relations roles. As such, these professionals must develop or refine a communications strategy, which includes the branding of a company or client; identify opportunities for customer research and to implement these data gathering and targeting initiative...

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A Unique Program that Taps into Your Creativity, Strategic Thinking and Business Sense

Posted by Jason White on Monday, July 28, 2014, In : College Education 
Centennial College's three-year post-secondary program in advertising and marketing communications management uniquely blends creative messaging, strategic thinking and business theory. The aim is prepare you for a wide variety of roles in the field of integrated marketing communications and advertising campaigning in professional and creative environment.

You gain theoretical understanding in numerous subjects, including marketing, communications, advertising, consumer psychology, ...

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Advertising and Marketing Communications Management Program Respected by Grads and Community

Posted by Jason White on Thursday, May 15, 2014, In : College Education 
Hearing students sing a post-secondary program's praises serves as a testament to the education that offering provides. Many of Centennial College's graduates go on record to educate potential students and community members about their experiences.

Centennial College's advertising communication program - officially known as Advertising and Marketing Communications Management - is an offering that is often lauded by former students. "Centennial's three-year Advertising program is a...

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Combine Creativity, Strategy and Business Skills in Advertising and Marketing Communications Management

Posted by Jason White on Thursday, April 17, 2014, In : College Education 
Because advertising and marketing is an area that is constantly evolving, to keep up with the times the post-secondary program you choose to attend to prepare you for the field should too. For example, the latest advancement involves the use of social media to effectively sell products and services. If the program you want to attend doesn't cover this vital aspect, think again.

At Centennial College's advertising communication program - officially known as Advertising and Marketing ...

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Benefits of an Advertising and Marketing Communications Management Program

Posted by Jason White on Monday, March 24, 2014, In : College Education 
The post-secondary program in advertising and marketing communications management is designed for students who wish to build careers in advertising, communications and brand management in the ever-changing marketplace. Advertising, communications and branding play an integral role in building the image of a business. These are strategic tools that, if used smartly, help businesses gain competitive advantage and build brand equity.

Identity is important for any business or product i...

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Career Outlook for Advertising and Marketing Communications Program

Posted by Jason White on Tuesday, March 4, 2014, In : College Education 
A formal education and training in advertising and marketing communications opens doors to numerous career opportunities in the areas, including but not limited to:
  • Account management
  • Direct marketing
  • Media buying and planning
  • Digital/mobile
  • Marketing
  • Production
  • Copywriting
  • Promotions
  • Event marketing
  • Campaigning
  • Advertising

The professionals with marketing or advertising communications diploma can find employment practically in every industry. However, major employers are
  • Advertising firms
  • Inte...

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Building a Career in Advertising and Marketing Communications

Posted by Jason White on Thursday, January 23, 2014, In : College Education 
Advertising and marketing communications covers an array of different functions, including but not limited to
  • Producing content for print and electronic media
  • Interacting with company's internal and external clients to deliver the message
  • Interacting with public and media
  • Promoting company's products and services
  • Developing materials for advertising company's products and services for different media channels
  • Writing and distributing press releases
  • Developing publications and websites
  • Assisting e...

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