Posses Interest in growing yourself having Public Relationship Officer? Join PR programs to be the one confidently!
Posted by Jason White on Wednesday, July 2, 2014
Under: College Education
A career in public relationships may be the right choice for you, if you
love interacting with people and know how to influence people to build a
positive image. It's about managing reputation, influencing other
person's opinion and behaviour, understanding listener's or viewer's
psyche, and generating publicity.
Public relations professionals are effective communicators and know how
to handle toughest of the situations, conveying the right message at the
right time to the right audience. They are also responsible for
liaising with and answering queries from individuals, media or any
authority.
Competencies for a PR Career
Interested in building a career in public relations? Read on to find what you will need to begin your career in this field.
1. In order to work as a public relations associate or manager, you will
need to possess critical research and professional writing skills,
strategic communications and social and digital media communication
skills.
2. You will also need basic business skills, including accounting and
financial management, organizational behaviour, business law and
business research and analysis.
3. An in-depth understanding of ethics for a plural world, communication
law and ethics, public affairs, issues management and crisis
communications is also required.
4. You must also develop the skills to navigate the digital world and
create marketing and communication programs for multi-faceted social
media.
5. A deep understanding of the complex world we live in and global
citizenship, corporate social responsibility and the role of
communicators in bringing change in the organizations is also required.
6. You must also possess a strong command over language and a flair for
writing. In addition, you must be well-groomed and have a pleasant
personality.
7. The ability to maintain relationships with people is probably the most important skill required for a PR job.
Along with possessing the above mentioned competencies, you should be
open to travel, ready to put extra hours at work and able to adapt to
anything.
Developing Competencies
PR is a specialized field; thus, you need to undergo specialized
education at least at post-secondary level to seek an entry to the world
of work. There are a number of public relations programs available
throughout Canada that may help you develop the knowledge, skills and
attitude required to work as a PR professional.
The post-secondary public relations courses
typically run for four years and provide you with solid foundation in
business principles, public affairs, and corporate communications,
digital and social media marketing and so on.
Although a large number of PR programs are available in the country but
you should be extremely careful in selecting a program. Not all programs
provide you with industry exposure, which is a mandatory requirement to
build careers in this field.
Centennial College's bachelor of public relations program
offers you a unique blend of theory and practical. It uses a
combination of learning methodologies, such as in-class sessions,
projects, group discussions, industry visits, guest lectures and
industry field placement. It's a comprehensive and rigorous program that
offers excellent employment prospects. You may easily find employment
with public relations agencies, digital marketing companies, investor
relations departments, hospitals and healthcare organizations.
In : College Education
Tags: bachelor of public relations public relations courses public relations programs public relations degree pr programs