School-run ad agency and field placement adds practical experience for media management students

March 6, 2014

Are you in area of business or marketing but interested in the creative field? There is a way to combine your skills and experience for a career in advertising. Through a media management degree, college and university graduates of any discipline can upgrade their credentials and obtain employment in creative agencies and in-house creative departments or companies. A graduate certificate from the Advertising – Media Management (6403) program at Centennial College enables students to pursue a career in the highly competitive field of media and communications industry.

The three-semester media management course involves 14 in-class courses with practical applications of industry practices involving realistic issues, enforcing the importance of college-based training. Centennial College provides further experience through a school-based creative agency and a field placement in the final semester. This postgraduate program has many rewards as outlined in the following:

  • Knowledge of all aspects of media planning, from the formation of media strategies to the implementation of the media plan to the analytics and results of the campaigns; includes media buying and reporting, sales and negotiation, and media account administration
  • Obtain hands-on experience with professional software and measurement tools, including BBM and Nielsen Media Research
  • Participate in a realistic advertising campaign, which includes writing, presenting, and managing the advertising campaign
  • Agency experience throughout your schooling with the student-run communications agency called, Tilt Integrated Communications Agency, located at the Story Arts Centre campus
  • On-the-job training where students work with industry professionals on real client accounts and projects
  • Chance to test the fast-paced work environment of an advertising agency and analyze how suited you are for this position
  • Ability to attract potential employers for job opportunities after graduation by performing well during the field placement

Centennial prepares its students to handle the work load of media buyers and planners in advertising agencies. Here are some job responsibilities that students can expect in the workplace:

  • Meeting with clients to understand their target audience and promotional needs
  • Managing media and advertising budgets
  • Researching and analyzing consumer media habits, to find the best place, time, and form of advertising to reach them
  • Building relationships with media owners and negotiating for ad spaces and prices
  • Monitoring advertising campaigns using proper metrics and measurement tools

Advertising – Media Management students have been successful in managing a diverse client list during their time at the school-run agency. Their industry skills and professionalism will carry out on their jobs and increase their rate of employability. The media management program helped Centennial graduates acquire positions within global agencies including Mindshare, MacLaren McCann, and Omnicom Media Group.

 

International Business Management combines all business disciplines

March 6, 2014

It’s a small world after all. Especially with the converging of markets and rapid business of e-commerce, many businesses are set to cater a single geographical location anymore. To understand the international market, business professionals must learn about the financial, marketing, and operational functions of corporations and the external forces around it. Business graduates and professionals can learn more with the International Business Management program from Centennial College.

The po...


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Payroll program helps graduates join a growing field of professionals

March 6, 2014

According to the Canadian Payroll Association, Canada has 1.5 million employers pay $860 billion in wages, benefits and many other types of remuneration. They complete such big transactions with the help of payroll professionals. Join the thousands of workers in this growing field by enrolling in the Payroll Management(2725) program at Centennial College.

“It is 50% courses supplied by the Canadian Payroll Association but taught here at Progress campus, and 50% programs developed by Centenni...


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Hospitality students specialize in event management in postgraduate program

March 6, 2014

Your school’s open house, that program information session you attended, and upcoming job fairs all have something in common. They’re not just career advancement platforms, but all are events that take a lot of planning and careful execution.A smooth program delivery requires event management, where visitors can enjoy a timely event, full of anticipation for the knowledge, products, or services displayed from each activity. 

A career in event management is full of hard work but high reward...


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Hotel management requires leadership in many areas of the industry

March 6, 2014

Attention all hospitality graduates. A leadership program at a diverse college in Toronto is seeking knowledgeable individuals who want to specialize in management of hotels and resorts and their services. Other hotel management programs can’t compare with the graduate certificate program at Centennial College, which offers strategy-building courses in the hotel business as well as a practical experience at an employer within the hospitality industry.

The one-year postgraduate program is cal...


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College nursing program provides meaningful hands-on experience and a Bachelor’s degree

March 6, 2014

Make a positive impact in the world as you venture to your next milestone in life. Choose a postsecondary program that leads to a career that helps change the world for the better. One such path can be found in healthcare, where a partnership between two colleges and a university for a nursing program Toronto is on offer. It is a four-year commitment of academic excellence and relevant practical experience for students who enroll in Centennial College’s Nursing (BScN) program.

 

The partnersh...


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Beauty is skin deep and starts with estheticans

March 6, 2014

Old man winter treats your skin badly, but not this group of workers. Estheticians are beauty specialists, specializing in cosmetic procedures, such as facials and various body treatments. They make you look great and healthy, but most of all, their services can boost your confidence and elate your mood.

Estheticians deliver various services in maintaining a beautiful and healthy skin, including body contouring, chemical peels, and exfoliation treatments. Professionals work in salons, spas an...


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Physiotherapist program Trains PTA & OTA Students on Workplace Duties

March 6, 2014

Old age catch up to us, diseases and illnesses impairs our abilities, and accidents cause temporary or permanent damage. The healing process is hard and some people need to live through the pain every day for the rest of their lives. But there are ways to mitigate the pain and make some things better through therapy. Patients in acute care and long-term care facilities can receive occupational therapy and physiotherapy from trained professionals.

Centennial College offers a
physiother...


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Get Promoted, Finish Your DIY Project, and have Fun with Part Time Classes

March 6, 2014

You went to college and started your career. However, you feel that there is something missing. Perhaps, you need to start a hobby, have a desire to start your own business, or take a course to advance your personal learning. Maybe the promotion that you didn’t get is bothering you and you want to have the skills to prepare to advance in your career. If you can relate to these examples, then a part-time class might be the solution.

Centennial College continuously offers new and exciting cou...


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Learning away from Home Made Easy by Print and Online Programs and Courses

March 6, 2014

Parents would say that education is the greatest gift they can give to their children. When the time comes for college, some young adults have other commitments that pull them away from higher education, whether it is taking care of financial constraints or family reasons. Even other adults can experience the same dilemma, and more, with employment layoffs. However, these road blocks don’t have to be excuses to delay or stop achieving a diploma.

With good time management and support from sc...


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