June 24, 2014
A post-secondary business marketing program
provides students with specific training in marketing, covering
marketing research, marketing communications and interactive marketing.
It is designed to prepare students for a rewarding career in the
competitive business world.
Employers, operating in almost all the industries, are keen in hiring
professionals who not only have strong understanding of current business
scenario and business functions but also possess excellent
interpersonal and customer skills. In the times, when customer services
and marketing communications play a critical role in the success of a
business, employers look for candidates who can
- Interact with customers
- Analyze customer needs
- Develop products and services to meet those needs
- React swiftly to shifts in business environment and customer requirements
- Fulfill their needs with the right product at the right time and at the right price
A business marketing course opens doors to numerous career opportunities
for graduates in diverse industries including but not limited to print
media marketing, e-marketing, restaurants and hotels, entertainment,
production houses, book publishers, telecommunications, hospitals, real
estates, talent management, automotive, utility, retail, education and
banking and insurance.
The graduates can begin their careers as
- Marketing coordinators
- Public relations assistants
- Sales representatives
- Marketing analysts
- Assistance brand managers
- Advertising assistants
- Promotions assistants
The demand for business professionals who have undergone a formal
education is increasing constantly. A post-secondary diploma in business
marketing is considered as the minimum requirement to seek entry level
positions with the companies.
Business Marketing Program
Enrolling into a post-secondary business marketing course is the first
step if you're considering building a career in the areas of marketing
research, advertising, promotion, direct marketing, e-marketing, brand
planning or customer relationship management.
The program helps you gain a thorough understanding of business
fundamentals, marketing fundaments, business operations and marketing
communications. It combines classroom learning, case studies, guest
lectures, presentations, projects and computer simulations and
technologies. You also gain practical experience through industry
project component. You get an opportunity to work in team on a project
sponsored by an entrepreneurial endeavour.
The three-year program covers a wide range of subjects including
strategies for business success, business fundamentals, mathematics,
financial accounting, business operations, business communications,
principles of microeconomics, human resource management, international
business concepts.
It also covers principles of marketing, business analysis, professional
selling, marketing communications, business ethics, principles of
macroeconomics, marketing research, brand management, interactive
marketing, consumer analysis, B2B marketing and channel management and
strategic marketing planning.
Choosing the Right College
Many colleges in Canada offer post-secondary programs in business
marketing. But not all programs include industry project component.
Practical experience and working in a team play a critical role while
entering the world of work. Therefore, choosing the right college is of
utmost importance to improve career prospects after graduation.
Centennial College's business marketing training program
offers students a dynamic and interactive environment facilitated by
experienced faculty members. The students are offered practical
experience of working on a real-life project sponsored by a business
establishment.
Enrolling in a Business Marketing Program
In order to enroll in a post-secondary business marketing course, you will need:
- Secondary school diploma
- English Grade 12 C or University or equivalent
- Mathematics Grade 11 M or 12 C or University or equivalent
Posted by Jason White. Posted In : College Education
June 24, 2014
Aside from retail bakeries, supermarkets, department stores, hotels,
resorts, camps and more all hire bakers with the ability to produce
advanced commercial quantities of breads, rolls, sweet dough, savoury
and sweet pastry, Danish and puff pastry, cookies, cakes and desserts.
If these professionals also have knowledge of materials purchasing and
storage, product cost control and marketing, hiring and managing
personnel, they are at a distinct advantage.
Continue reading...
Posted by Jason White. Posted In : College Education
June 24, 2014
When you enroll in a culinary management program,
you develop both culinary and management skills. You learn several
different aspects of the business, including culinary techniques,
management strategies, relationship between culture, cuisine and
religion, nutrition practices, sanitation practices, kitchen and dining
room management and computer skills. You develop the knowledge and
skills to work with an organization as well as run your own food
establishment.
In addition to this... Continue reading...
Posted by Jason White. Posted In : College Education
June 24, 2014
Lots of lucrative, exciting and interesting job opportunities are
available for hospitality management – restaurant and catering
graduates, in the fields of restaurant management, food service
operations, beverage knowledge, catering and bartending, quantity food
production, menu management, kitchen management and general management.
Canadian hospitality industry is rapidly growing and has led to the
emergence or many professions in the field. For this reason, more and
more studen... Continue reading...
Posted by Jason White. Posted In : College Education
June 24, 2014
Kitchen management is not restricted to ensuring safety and hygiene in a
kitchen and preparing healthy food. Instead, it extends to ensuring
proper operation and organization of a commercial kitchen, maintaining
safety and hygiene standards, managing inventory, maintaining food
quality standards in compliance with restaurant policy and legal
requirements, providing leadership to kitchen staff, and purchasing for
commercial kitchen and ensuring excellent customer service.
Having exce... Continue reading...
Posted by Jason White. Posted In : College Education
June 23, 2014
It’s no surprise that the new media – social, digital and mobile, has become the platform that drives the advertising growth. Things got better for marketers and media managers, as they can remain connected to their audience 24/7 on social platforms through mobile technology. At the same time, it has become difficult for them to survive and grow in today’s tough competition. How they connect with their audience, what message is sent to them and how fast the... Continue reading...
Posted by Jason White. Posted In : College Education
June 23, 2014
Do you have an interest in working with patients/residents and food; food customer service skills; high standards of personal hygiene and a neat appearance; sufficient physical strength and stamina to handle the demands and working conditions such as being on your feet all day; and an ability to follow directions and work as part of a team? If so, you may want to consider becoming one of Canada’s food service workers.
According to Alberta Health Services, these professionals, “work as pa... Continue reading...
Posted by Jason White. Posted In : College Education
June 23, 2014
There emerged a greater need for the hospitality professionals, as populations grew, businesses expanded and the number of avid and frequent travellers increased. The growth of hospitality industry is ongoing. However, it is expected that it will experience changes in the coming years at a much faster rate than it has been in the past.
Travellers now have more options than ever, when it comes to accommodation and food and beverages. The sector has expanded tremendously over the years with on... Continue reading...
Posted by Jason White. Posted In : College Education
June 20, 2014
Workplace wellness includes any activity that is designed to promote or support physical and mental health in the workplace. It may include activities ranging from health education, weight management programs, on-site fitness programs, health coaching and counselling, or health fairs.
In today’s fast-paced life, obesity, stress, blood pressure and sore muscles have become common problem. The causes are numerous, ranging from stress at workplace, long job hours, unhealthy eating, no time fo... Continue reading...
Posted by Jason White. Posted In : College Education
June 20, 2014
Typically, to work in areas as diverse as
telecommunications, computer applications, control systems, radio and
television equipment and audio-visual equipment would require attending various
programs. However, Centennial College brings all of these worlds together for
students of its program that focuses on electronic engineering.
The Electronic
Engineering Technician offering trains students to work in these areas
completing tasks such as: writing computer or microprocessor software pr... Continue reading...
Posted by Jason White. Posted In : College Education
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