Marketing Program Combines Basics and Specifics for Well Rounded Experience
Posted by Jason White on Tuesday, July 15, 2014
Under: College Education
Any college program that ensures students have a solid combination of
basic knowledge plus specific knowledge of the field in which they will
work is beneficial, as both of these types of studies have a purpose.
The basic knowledge serves as a base for students to understand the
wider field. Meanwhile, specific knowledge gives them the ability to
understand the underlying processes needed for success.
At Centennial College, students can attend business marketing training
(known officially as Business Administration - Marketing), which, as the
name suggests, balances an overview of business with marketing
specifics. As such, students attend three years’ worth of classes that
begin with an exploration of broad-based business training. During this
time, topics that are covered are actually common to many of the School
of Business programs. This structure is in place not just to offer a
general idea of business but also to ensure that students have the
opportunity to determine whether this is the right program for them.
Among specific business courses in this offering are: Fundamentals of
Business, Strategies for Business Success, Financial Accounting
Concepts, Business Operations, Business Communications, Human Resource
Management, Business Analysis, Business Ethics and others.
In terms of more specific training, this business marketing program
takes a practical approach to ensuring that students are prepared for
the field. Students learn by applying theory to hands-on activities such
as case studies, guest lectures, presentations, projects, and computer
simulations and technologies. They are guided through these activities
by knowledgeable faculty members who have much experience in the field
and are equipped to dole out advice, personal anecdotes and facilitate
class discussions while teaching marketing topics such as principles of
marketing, marketing communications, professional selling, practical
applications in marketing, marketing research, brand management,
interactive marketing, consumer analysis and more.
As each Centennial program offers a cumulative practical experience,
this program sees students complete an industry project. In teams,
students complete a project that is sponsored by an entrepreneurial
endeavour, small business or major company. Additionally, Centennial
sponsors selected marketing students in national and province-wide
academic competitions, including the Ontario Colleges Marketing
Competition (OCMC), BDC and CMA competitions.
Grads may enjoy membership privileges with the Canadian Marketing
Association (CMA) - the only marketing association in Canada that
embraces Canada’s major business sectors and all marketing disciplines,
channels and technologies. Meanwhile, examples of positions in which
graduates of this Business Admin - Marketing program excel include:
marketing coordinator, marketing analyst, promotions assistant, sales
representative, assistant brand manager, public relations assistant and
advertising assistant. On the other hand, those who wish to pursue
further studies may do so through Centennial College’s educational
partners, which allow them to apply academic credits. Among this
program’s university partners are: Laurentian University, Royal Roads
University, University of Guelph, University of New Brunswick,
University of Windsor and more.
In : College Education
Tags: business marketing training business marketing program