How to Build a Rewarding Career in Advertising and Marketing Communications Management?
Posted by Jason White on Wednesday, June 25, 2014
Under: College Education
A formal education in advertising and marketing communications
management opens doors to a range of careers in diverse fields,
including media buying and planning, copywriting, direct marketing,
account management, promotions, event marketing, production, promotions
and digital/mobile marketing or promotions.
The discipline is exciting and rewarding yet challenging and demanding.
It involves developing messages and campaigns for a variety of media
platforms, including print, broadcast and electronic; reaching out to
audiences and establishing a connection with them; presenting
promotional material in a professional manner; selecting the right media
platform for advertising and promotion; handling advertising issues;
and managing key accounts.
The career prospects in this field are bright. However, it is expected
to increase further in the coming years. It can be attributed to the
emergence of new media platforms, advancement in computer technology and
constant innovations in mobile technology which plays a significant
role in today's 24/7 connected environment. Therefore, the current is
the right time to build a career in this field.
Breaking into Advertising and Marketing Communications Management
In order to build careers in this field, individuals must possess
critical skills, creative talent and strategic ability to generate new
and exciting ideas, plan and develop effective campaigns on both
traditional and modern media platforms, and tell persuasive stories to
clients.
Centennial College's marketing and advertising communication program can
help you develop the knowledge and skills required to seek employment
in this field. It is a three-year post-secondary program that offers a
unique blend of theory and practical. The program uses classroom
teaching, presentations, workshops, industry visits, individual and team
projects and industry field placement.
The marketing communication program
covers a wide range of subjects, including Introduction to Agency
Advertising, Advertising Campaign Presentation, and Foundations in
Marketing, Tolls and Processes for Communicators, Consumer Psychology,
Advertising Research, Integrated Marketing, Copywriting, Account
Management, Imaging, Communications, Advertising Media Selection,
Advertising Planning and Advertising Design and Production.
It also covers Radio and Television Advertising, Interactive Media and
Print Production, Administration and Finance, Advertising Campaign
Management, Advertising Issues, Advertising Business Writing, Digital
Communications, Broadcast Buying and Measurement, Strategic Planning,
Digital and Social Media and Portfolio Design.
Students will get an opportunity to put their learning into practice in
the sixth semester through an industry field placement. It will help
them gain hands-on experience in a real world scenario and understand
the expectations of modern employers. They will also earn relevant
industry contacts that can be used in future as references.
The advertising program Toronto graduates can choose to either pursue
their careers or apply their academic rewards towards further study.
They may be eligible to participate in an actuated program with selected
universities, institutes and professional associations.
Program Eligibility
In order to apply for this program, the students will need:
- Secondary school diploma or equivalent, or mature student status
- English Grade 12 C or University, or equivalent. Students will need to take college's English Skills Assessment for Admission, in case they don't fulfill this requirement.
- To attend a mandatory program admission session
In : College Education
Tags: advertising and marketing communications marketing communication program