Because advertising and marketing is an area that is constantly
evolving, to keep up with the times the post-secondary program you
choose to attend to prepare you for the field should too. For example,
the latest advancement involves the use of social media to effectively
sell products and services. If the program you want to attend doesn't
cover this vital aspect, think again.
At Centennial College's
advertising communication program
- officially known as Advertising and Marketing Communications
Management - the idea of the evolution of the field is taken into
account so much so that content is constantly reviewed and, if need be,
updated. Courses cover the entire advertising process, including:
research, developing strategies, campaign planning, copywriting,
production, media planning and buying. Additionally, to ensure that
students get the most out of their time at Centennial, the fifth
semester features specialization streams that provide an advanced
concentration in copywriting, media planning and buying or account
service.
Here is a look at some of the standout courses offered within this undertaking.
Foundations in Marketing: In order build one's brand by understanding
customers, a marketing professional must look past sales. This course
teaches students that marketing involves product and package
development, pricing, distribution and communications as a total
marketing function.
Copywriting (1-3): Presented over the course of three classes, this
marketing and communications program series of courses delves into
advertising copywriting. During the first course, students are
introduced to basic rules for preparing advertising copy for all media.
In the second course, students learn the unique demands of retail and
direct marketing copywriting. The final course, meanwhile, refines
copywriting skills and sets realistic deadlines to prepare students for a
junior copywriting position. Assignments in all three courses takes
into account newspaper, magazine, radio, television, and direct
marketing.
Advertising Planning: Part of the profession includes solving clients'
advertising problems. Students analyze, interpret and apply research
data. Through individual and group work, participants learn how to write
and present a complete advertising campaign including creative
executions and media campaign.
Digital and Social Media: Social media is one of the most currents forms
in which advertising and marketing communications can be effective.
This course looks at how interactive media design is integrated with
contemporary advertising to solve complex communication challenges; and
the use of interactive technologies as a vehicle for advertising, and
digital media techniques and processes. Projects focus on the design and
development of interactive environments.
Once students complete this
advertising program Toronto
has to offer, they can launch their careers in areas that include:
account management, media buying and planning, marketing,
digital/mobile, copywriting, production, direct marketing, promotions
and event marketing.