Choosing the Right Business Marketing Program in Toronto
Posted by Jason White on Tuesday, March 18, 2014
Under: College Education
A diploma in business administration – marketing is one of the most
widely recognized credentials in the world of work. It opens doors to
numerous career opportunities across all industry verticals. Not only
this, the program offers better earning potentials as compared to most
other programs.
In short, education in business marketing equips you with knowledge,
skills and abilities necessary for embarking on a successful career in
domestic as well as international marketplace. A number of colleges in
Canada offer Post Secondary Business Marketing Training
Programs, offering specific training in diverse areas of marketing,
such as marketing research, marketing communications, advertising and
promotion, interactive marketing, customer relationship management and
brand planning.
Unfortunately, not all programs are affiliated. Moreover, most of them
do not expose you to the real-world work environment, helping you gain
hands-on experience, which is a necessary requirement to seek employment
after course completion. Therefore, choosing the right program is the
first step towards building a rewarding career in business marketing.
A program in business marketing is worth considering if it
- Provides you with an opportunity to obtain and overview of business as a whole prior to specialization in marketing
- Offers specific education and training in diverse areas of business marketing
- Is facilitated by experienced faculty members with strong backgrounds in business marketing
- Covers all aspects of e-marketing along with traditional marketing
- Emphasizes on learning through projects
- Helps you gain practical experience through an industry project component
- Offers an opportunity to obtain membership privileges with the Canadian Marketing Association (CMA)
- Allows you to apply your credits towards further studies
- Sponsors students with extraordinary performance in province-wide and national academic competitions
- Helps you develop communication skills required to interact with customers and suppliers
Centennial College's post-secondary program in business administration –
marketing covers all these aspects and offers broad-based training in
business as a whole and specific training in marketing. It combines
professional teaching, team projects and an industry project component.
The three-year program covers a wide range of subjects. In the first
year, the focus is on helping students develop an understanding of
business as a whole. During the first and second semester the program
covers basic business administration subjects, such as
- Strategies for business success
- Fundamentals of business
- Mathematics of finance
- Microcomputer applications software
- Financial accounting concepts
- Business operations
- Business communications
- Principles of microeconomics
- Human resource management
From second year onwards, the focus is on providing specific business marketing training to students by covering:
- International business concepts
- Principles of marketing
- Business analysis
- Practical applications in marketing
- Professional selling
- Marketing communications
- Business ethics
- Marketing research
- Brand management
- Interactive marketing
- Consumer analysis
- B2B marketing
- Channel management
- Strategic Marketing Planning
The graduates of this program can either begin with their careers as
marketing coordinators, sales representatives, marketing analysts,
promotions assistants, assistant brand managers, public relations
assistants and advertising assistants or apply their credits for further
studies at the university.
Admission Prerequisites
In order to apply for this program, you will need:
- Secondary school diploma or equivalent
- English Grade 12 C or University or equivalent
- Mathematics Grade 11 M or 12 C or University or equivalent
In : College Education
Tags: business marketing training business marketing program