Career Outlook for Advertising and Marketing Communications Program
Posted by Jason White on Tuesday, March 4, 2014
Under: College Education
A formal education and training in advertising and marketing
communications opens doors to numerous career opportunities in the
areas, including but not limited to:
- Account management
- Direct marketing
- Media buying and planning
- Digital/mobile
- Marketing
- Production
- Copywriting
- Promotions
- Event marketing
- Campaigning
- Advertising
The professionals with marketing or advertising communications diploma
can find employment practically in every industry. However, major
employers are
- Advertising firms
- Internet marketing companies
- Health and lifestyle agencies
- Marketing and communications companies
- Telecommunications companies
- Integrated communications and advertising firms
- Global media and marketing services companies
- Public relations companies
- Intellectual property companies
- Digital and social media channels
- Brand identity consulting firms
Work Life
The job of advertising and marketing communications professionals is
very challenging but exciting. It offers diversity in work and
opportunities to work with experienced people and top shots in the
industry. However, theirs may not be a routine clock-in and clock-out
job and they may require working longer than usual.
The professionals are expected to perform a broad range of job duties
from identifying the market sectors offering the greatest potential
revenues to determining growth opportunities, writing and designing
advertisement for diverse media channels and developing advertising
campaigns. They also need to:
- Establish overall marketing strategy
- Align marketing strategy with company’s business strategy
- Estimate demand for company’s products
- Research market growth trends
- Identify the pain points of customers and conceive advertising campaigns around them
- Manage communications with customers, media and government agencies
- Develop and market products
- Work with multi-disciplinary teams
- Write product brochures and press releases
The exact job roles and responsibilities may vary widely, depending upon
the employment, type of industry they work in, job title and individual
qualifications and work experience. Their job may also include frequent
travelling.
A post-secondary diploma is the minimum requirement to seek entry level
jobs in marketing or advertising communications. It prepares students
with the knowledge, critical skills and experience necessary to enter
this dynamic field.
Centennial College’s marketing and advertising communications program is
recognized by the Interactive Advertising Bureau and helps students
- Tap into their creative talent, strategic thinking and business savvy to generate new ideas
- Develop their instincts and strategic abilities
- Learn how to tell stories to clients through various traditional and modern media platforms
- Gain insights and experience in agency operations: media, account management and copywriting
- Learn the entire advertising process, including: research, strategy development, campaign planning, production, media planning and buying
The advertising and marketing communication program combines classroom
learning and a 4-month internship with a marketing or advertising firm.
Admission Requirements
In order to apply for a three-year, post-secondary marketing and advertising program Toronto, students will need:
- Secondary school diploma or equivalent
- Grade 12 English or University or equivalent
- To attend the admission session
The graduates of this program can choose to either pursue their careers
or apply for more advanced programs at university by applying their
academic credits towards further studies.
In : College Education
Tags: advertising and marketing communications advertising program toronto advertising communication program marketing communication program