Undergraduate business marketing program has been one of the most sought after courses for the past many years. This is because it is considered as the most versatile program that opens doors to a range of jobs in the areas of sales and marketing, sales account management, customer relations, social media marketing, marketing research, promotions, public relations, online marketing, brand management, advertising, logistics and numerous others.

Career opportunities for business marketing graduates exist across several industry verticals, including education, finance, banking, utility, retail, social service and manufacturing in both public and private sectors. The best part is that the job prospects are expected to be brighter in the coming years. With more and more businesses coming up, the demand for professionals who can analyze customer needs, communicate with them, develop and market products and react swiftly to changes in the business environment is increasing.

Almost every business needs marketing professionals. And this is why a business marketing diploma can be considered a ticket to an exciting career. The program offers students a broad-based training in marketing concepts and equips them with all the fundamental skills that are essential for managing the key areas of organizations.

Business Administration - Marketing Education in Canada

Business education - marketing programs in Canada are designed to give students a thorough understanding of the functional areas of a company and their interconnection, while also allowing for specialization in marketing. They, thus, expose them to a variety of core business subjects prior to focusing on mainstream subjects.

A strong emphasis is also laid on developing the students’ communication skills, practical managerial skills and business decision making capability. This is done by incorporating case studies, simulations, individual and team projects, industry visits, interaction with experts from the industry and training and practical experience.

Numerous Canadian colleges offer post-secondary business marketing training programs. But all may not provide students an exposure to industry, which is vital to seek employment after completing the course. Centennial college offers much required industry exposure to students through industrial visits, training and interaction with experts from the industry. In fact, the program is facilitated by experienced faculty members with strong background in business administration and management.

The Centennial Difference

The college offers numerous additional benefits to its business marketing students. These include:
  • An opportunity to obtain membership privileges with the Canadian Marketing Association
  • Sponsoring selected marketing students in province-wide and national academic competitions
  • Eligibility to apply credit rewards towards degree courses at associated universities
  • Strong emphasis on computer simulations and technologies
  • Opportunity to work in a team on a project sponsored by an entrepreneurial endeavour, a small company or a major company

This ensures an all round development of students. The program prepares students for not just sales or marketing careers. Instead the graduates demonstrate the ability to work as promotion assistants, assistant brand managers, advertising assistants or public relations assistants as well.

Studying Business Administration - Marketing

In order to apply for this program, interested students will need to send their applications to the college, along with a copy of secondary school diploma certificate, and scores in English Grade 12 C or University or equivalent and Math Grade 11 or 12 C or University or equivalent.