Business Administration - Marketing At Centennial College Includes Courses That Are Vital to Career Success
Posted by Jason White on Monday, December 30, 2013
Under: College Education
At Centennial College, students can complete business marketing training
that gives them an opportunity to learn theory and also to apply that
theory in a number of ways. This is beneficial as today's employers hire
employees who are as comfortable with marketing concepts such as
analyzing consumer needs and developing products and services to meet
those needs; anticipating competitors' actions and reacting swiftly to
shifts in the environment; developing pricing and communications
strategies; as well as interacting with suppliers, customers and the
public; as they are with applying them to real world situations.
Positions for those who have completed the Business Administration -
Marketing program include: sales representatives, direct marketing
coordinators, sales and promotion coordinators, assistant product
managers, marketing research analysts and customer relationship
managers.
Three years in length, the program's application process requires
students to have completed an Ontario Secondary School Diploma (OSSD) or
equivalent, or have mature student status (19 years or older); English
Grade 12 C or U or equivalent, or skills assessment and Math Grade 11 C,
M or U, or Grade 12 C or U or equivalent or skills assessment.
The offering first allows students to obtain a general overview of
business and marketing by having them attend courses that are common
among most Centennial Business Marketing programs.
They then advance to Business Marketing-specific topics. Regardless of
the topic, students benefit from the expertise of experienced faculty
members in an interactive environment that sees them grasp concepts
through case studies, guest lectures, presentations, projects, and
computer simulations and technologies.
These are some of this program's most beneficial courses:
Marketing Communications: This course differentiates between the agency
and client sides of advertising. Students focus on the application of
media reports and marketing research information to the development of
objectives and strategies for marketing management, advertising, sales
promotions, publicity, media and creative execution.
Marketing Research: Examined in this course is the criteria used in the
decision to conduct marketing research and in the choice of marketing
research options. The offering also looks at the relationship between
marketing and marketing strategy.
Strategic Marketing Planning: Students of this course learn to assess
customer value and loyalty, marketing performance and how the different
marketing strategies contribute to the profitability and growth of
organizations. In addition to blending theoretical and practical
applications, students are also taught modern marketing and analytical
models.
Professional Selling: To get students to develop successful sales
presentation skills, emphasis in this course is on pre-selling
activities, techniques and procedures to use during the sales
interaction and post sales activity. Training in Professional Selling
includes role-playing sales situations, readings and groups discussions.
Interactive Marketing: There are a few aspects to this course. Firstly,
students learn the importance of creating a customer-centric approach to
the marketplace, along with specific strategies for building long-term
customer relationships. They then learn about direct marketing, which
focuses on campaign management strategies — especially the effective use
of databases to find customers and directly market to them. Finally, in
learning opportunities for digital marketing, students develop skills
in the selection and implementation of strategies that exploit the
potential of websites and mobile devices for engaging today's consumers.
To graduate from Centennial College's Business Marketing program,
students must maintain a C grade average and an overall GPA of 2.0.
In : College Education
Tags: business marketing training business marketing program