Advertising and marketing communications covers an array of different functions, including but not limited to
  • Producing content for print and electronic media
  • Interacting with company's internal and external clients to deliver the message
  • Interacting with public and media
  • Promoting company's products and services
  • Developing materials for advertising company's products and services for different media channels
  • Writing and distributing press releases
  • Developing publications and websites
  • Assisting executives in their day-to-day functions
  • Facilitating marketing campaigns
  • Developing production timeline
  • Performing administrative duties
  • Scheduling meetings and developing presentations
  • Planning and organizing events
  • Proofreading, copy editing and copywriting
  • Developing and maintaining media contacts
The exact job roles and responsibilities may vary widely depending upon the job title, employment and individual work experience.

Career Prospects

The marketing and advertising communications professionals are found in almost all the industries operating in public and private sectors, and domestic and international levels. They can work as marketing communications coordinators, advertising executives, advertising and promotions assistants, marketing research coordinators, public relations coordinators, copywriting executives, advertising planning coordinators, marketing event planners and business account managers.

They can work in diverse marketing and advertising fields, such as marketing, digital/mobile, event planning, promotions, copywriting, direct marketing, media buying and planning, account management, content development, content editing and administration.

Although the career prospects in this field are fair but the competition in the job market is fierce. Individuals need to have obtained a diploma or degree in marketing and advertising communications along with some prior hands-on-experience to seek entry level jobs in this field.

The professionals are expected to
  • Possess good communication and organizational skills
  • Display excellent business writing skills
  • Be ready to work long hours, including evenings and weekends
  • Work under pressure and deadlines
  • Manage stressful situations
  • Be comfortable with substantial travelling to meet clients and company representatives
  • Possess critical problem solving and decision making skills
  • Be creatively talented, strategic thinkers and business savvy
An advertising communication program can help them gain knowledge and skills required to build a rewarding career in this field. It aims at teaching students the entire advertising process, including
  • Research
  • Developing strategies
  • Campaign planning
  • Copywriting
  • Production
  • Media planning and buying

Centennial College's three-year post-secondary advertising and marketing communication program covers a wide range of subjects including:
  • Advertising campaign presentation
  • Foundations in marketing
  • Tool and processes for communicators
  • Consumer psychology
  • Advertising research
  • Integrated marketing
  • Copywriting and imaging
  • Advertising media selection
  • Advertising planning
  • Radio and television advertising
  • Interactive media and print production
  • Campaign planning
  • Digital communications
  • Advertising campaign management
  • Broadcast buying and measurement
  • Strategic planning
The program offers a unique blend of classroom learning on advertising process, agency operations and multitasking, and an extensive industry field placement. It helps students in putting their acquired knowledge in practice and gain relevant contacts that can be used as references in future.

The program is recognized by the Interactive Advertising Bureau for offering the most breadth of digital/mobile curriculum. It also features a 4-month intensive internship. Additionally, firm deadlines, working under pressure and delivering presentations are part of this program.

Enrollment Guide

In order to enroll in a post-secondary advertising program Toronto, you will need:
  • Secondary school diploma or equivalent
  • Grade 12 English or University or equivalent
  • To attend the admission session