Benefits of an Advertising and Marketing Communications Management Program
Posted by Jason White on Monday, March 24, 2014
Under: College Education
The post-secondary program in advertising and marketing communications
management is designed for students who wish to build careers in
advertising, communications and brand management in the ever-changing
marketplace. Advertising, communications and branding play an integral
role in building the image of a business. These are strategic tools
that, if used smartly, help businesses gain competitive advantage and
build brand equity.
Identity is important for any business or product in today's marketplace
when there are hundreds of alternatives available to the customers. And
advertising and marketing professionals are responsible for creating
this identity that has a lasting impression among consumers. They assume
an important role in the organization and this is why, employers prefer
to hire professionals who have formal education and training and
possess relevant hands-on experience. After all, these professionals are
going to handle their brand and reputation.
How Does an Advertising Communication Program Help in Building a Sustainable Career?
An advertising communication program helps students
- Promote strategic thinking to generate new ideas
- Develop their instincts and strategic abilities to meet the challenges that the ever changing business world posses
- Experience day-to-day activities of the advertising world
- Develop an ability to plan and develop campaigns on mobile platforms
- Learn how to tell brand stories with persuasive advertising
- Develop critical thinking and problem solving skills
On the ground level, the marketing communications program helps them
- Understand the entire advertising process
- Develop ability to conduct research, develop strategies, plan campaign, and develop media plan
- Gain insights in agency operations, such as account management, media management and copywriting
Apart from this, the program opens doors to diverse career options for
graduates. They can pursue their careers in marketing, advertising,
copywriting, production, direct marketing, account management, media
buying and planning, digital marketing, production, branding, direct
marketing, event marketing and promotions.
Program Content
The three-year post-secondary program runs through six semesters and covers a wide range of subjects including:
Advertising: Agency Advertising, Advertising Campaign Foundation,
Advertising Research, Advertising Media Selection, Advertising Planning,
Advertising Design and Production, Radio and Television Advertising,
Advertising Business Writing, Advertising Campaign Management and
Advertising Issues
Marketing: Foundations in Marketing, Consumer Psychology, Integrated
Marketing, Copywriting, Campaign Planning, Interactive Media and Print
Production, Strategic Planning and Digital and Social Media
Other Subjects: Tools and Processes for Communicators, Account
Management, Imaging, Administration and Finance and Portfolio Design
In addition to this, the program also incorporates industry field
placement in the last semester, allowing students put their learning
into practice and gain practical experience.
Studying Marketing Communications and Advertising Program Toronto
A number of colleges offer post-secondary marketing communications and
advertising programs Toronto. Unfortunately, not all are accredited.
Centennial College's three-year advertising and marketing communications
management program is recognized by the Interactive Advertising Bureau
for offering the most breadth of digital curriculum. Moreover, it is the
only GTA College that offers a four-month internship to students of
this program.
Interested students can submit an application form along with a copy of
their secondary school diploma certificate and scores in English Grade
12 C or University or equivalent.
In : College Education
Tags: advertising and marketing communications advertising program toronto advertising communication program marketing communication