Bachelor of Public Relations Management Opens Doors to Various Industries
Posted by Jason White on Wednesday, March 26, 2014
Under: College Education
Public relations agencies, corporate communications and investor
relations departments, digital marketing companies, not-for-profit
sector organizations, and hospitals and healthcare organizations all
seek professionals to come up with PR strategies, build relationships
with the media, write press releases and reports on media coverage data,
oversee content production (adverts, videos, social media and online PR
stunts), arrange press conferences and events, manage client
relationships and oversee social media PR strategies.
The professionals in this area have one thing in common: They have all
attended one of Canada's Public Relations programs, such as Centennial
College's Bachelor of Public Relations Management. This four-year
offering is completed with all of the perks of a college program —
interactive components, small classes that allow for discussion, a more
personal relationship with instructors that allows for networking — but
results in a Bachelor credential.
During their time in the offering, students attend a range of Public Relations courses that teach them to:
- Develop an in-depth understanding of the public relations industry;
- Gain critical skills in professional writing, research, strategic communications and social and digital media;
- Learn key business skills that will impact career success, including financial management, organizational behaviour, business law, accounting, and more;
- Obtain a thorough understanding of society that includes a focus on global citizenship, corporate social responsibility and the role communicators play in helping organizations make change;
- Learn the ins and outs of the digital world, including developing multifaceted social media and integrated online marketing programs.
With its thorough lessons, the Bachelor of Public Relations program
contains a balance between theoretical and practical learning. Among the
courses included are 10 core business courses as well as classes that
emphasize research, social and digital media and corporate
communication. Specific Public Relations Degree
courses include: The Power of Communications, Introduction to Social
media, Writing for Public Relations, Media Relations, Strategic
Communications Planning, Internal Communications, Introduction to
Communication Design, Investor Relations and much more.
Both in and out of the classroom, students complete real-world projects
that mimic situations they will encounter in their careers.
Additionally, they partake in a 15-week industry field placement. This
field placement is one of the aspects that sets this offering apart from
other PR programs and gives students an additional edge over the
competition. Students get to practice everything they have learned in
their program under the supervision of seasoned professionals. This
experience does not include getting coffee for employers but instead
sees students delve into tasks they would normally complete in the
profession. In addition, it is an opportunity for students to expand
their professional networks, which may help to secure jobs once they
graduate.
This is one PR program Toronto-based offering that truly offers a
comprehensive range of public relations, corporate communications and
social media.
In : College Education
Tags: bachelor of public relations public relations courses public relations programs public relations degree pr programs pr program toronto