Bachelor of Public Relations Management Offers Training In Two Distinct Areas
Posted by Jason White on Wednesday, May 21, 2014
Under: College Education
Contrary to popular belief, professionals who work in public relations
management aren't just tasked with putting out fires when their clients
do something controversial. The field is actually split into public
relations management and corporate communications.
The good news is that it takes just one Public Relations Degree to be equipped with the knowledge to carry out duties in both roles. These duties include:
Public Relations:
- Developing PR strategies, campaigns, and initiatives to improve pubic perception of company.
- Releasing promotion literature to the media about new products, events, etc.
- Responding to information queries from media and the general public.
- Writing press releases and media kits.
- Managing an organization's reputation with the public in general and clients.
Corporate Communications:
- Creating company literature and other forms of communication.
- Copyediting, proofreading, and revising communications.
- Recommending, implementing and maintaining site design and operation.
- Planning and delivering education courses and materials.
- Identifying, developing and executing communications strategy for key media contacts and customer references.
- Coordinating scheduling and logistics.
- Preparing agendas and conduct research.
While Ontario post-secondary institutions offer many Public Relations
programs, Centennial College offers a first-of-its kind program in
Canada. The Bachelor of Public Relations Management undertaking is
geared to those whom have completed an Ontario Secondary School Diploma
(OSSD) or equivalent; at least six Grade 12U, Grade 12M, or OAC credits
with an overall average of 65 percent or higher (courses must include:
English Grade 12U; final grade 70 percent or higher).
Once they are accepted into this Bachelor of Public Relations
undertaking, students study from Progress Campus, which works to their
advantage as it is centrally located and allows for effective
professional networking. The location is additionally beneficial since
students in this offering enjoy a field placement experience during the
final semester and the campus is close to a range of top-notch
companies. This opportunity allows them to apply their college lessons
to the real world, meet professionals in the field who may become part
of their professional network and enhance their resume.
However, before heading out on placement, students attend a complete
range of Public Relations courses that cover everything from ten core
business topics (offered in partnership with Centennial's School of
Business) to professional writing, research, strategic communications
and social and digital media. The inclusion of ten core business courses
is unique in that other PR programs strictly focus on just PR
functions. Additionally, Centennial College's offering also stands out
thanks to its strong focus on the digital area of PR, which is quickly
becoming a dominant area of the field. Students learn the skills to
navigate today's digital world including developing multifaceted social
media and integrated online marketing programs.
This respected PR program Toronto has to offer allows students to apply
for roles in a diverse range of organizations, among which are: public
relations agencies, corporate communications and investor relations
departments, digital marketing companies, not-for-profit sector
organizations as well as hospitals and healthcare organizations.
In : College Education
Tags: public relations programs public relations degree