Bachelor of Public Relations Management Gives Students a Business Advantage
Posted by Jason White on Tuesday, April 22, 2014
Under: College Education
Although roles vary for those in public relations, there are some
common duties that these professionals must fulfill. Among them are:
- Preparing, developing and executing various public relations strategies;
- Answering inquiries from media, individuals and other organizations;
- Researching for, writing and distributing press releases to media organizations;
- Writing and editing in-house magazines, case studies, speeches, articles and annual reports;
- Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and more;
- Devising and coordinating photo opportunities and press conferences;
- Maintaining and updating information on the organization’s website
The skills to effectively carry out these tasks are taught through post-secondary Public Relations programs.
These undertakings focus on offering students skills in professional
writing, research, strategic communications, and social and digital
media.
One school that offers a Bachelor of Public Relations Management program
is Centennial College. This program, however, is unique in comparison
to other similar offerings. That’s because it is a first-of-its kind
program in Canada. As such, students attend college-level courses but
graduate with a Public Relations Degree. This approach is advantageous
for a number of reasons.
Firstly, because it is presented at a college, this program offers
students a practical rather than theoretical education. Among the
hands-on application students enjoy are real-world projects, which mock
tasks that students will have to complete once they graduate and enter
the field. Students also partake in a 15-week field placement in the
industry. During this time, they work alongside professionals from whom
they can learn and build relationships with that may benefit them upon
graduation.
Secondly, Centennial College’s Public Relations courses are completely
up-to-date and, therefore, cover traditional and modern PR approaches.
While ten core business courses are offered in partnership with
Centennial’s School of Business and ensure a solid foundation, more
specific PR courses allow students to master the skills to navigate
today’s digital world — including developing multifaceted social media
and integrated online marketing programs.
Additionally, while other PR programs focus strictly on the industry,
Centennial College believes it is essential that students get a deeper
understanding of today’s complex world. As such, it places a focus on
global citizenship, corporate social responsibility and the role
communicators play in helping organizations make change.
Lastly, because this PR program Toronto-based offering does teach
students key business skills including financial management,
organizational behaviour, business law, accounting, and more it gives
them a competitive edge in the marketplace. As such, there is a wide
range of career options available to graduates. Graduates from the
program are prepared to work in a diverse range of careers in
organizations including: public relations agencies, corporate
communications and investor relations departments, digital marketing
companies, not-for-profit sector organizations, and hospitals and
healthcare organizations.
In : College Education
Tags: bachelor of public relations public relations courses public relations programs public relations degree pr programs pr program toronto