Aspiring Publishing Professionals Obtain Modern Training at Centennial College
Posted by Jason White on Thursday, June 19, 2014
Under: College Education
The publishing industry has many aspects
in which professionals must be well versed. That's because, while
traditionally this industry dealt with the distribution of printed works
such as books and newspapers, it now includes electronic resources such
as the electronic versions of books and periodicals, as well as
micropublishing, websites, blogs, video game publishers and the like. As
such, publishing professionals partake in various stages that,
according to Wikipedia, include the development, acquisition, copy
editing, graphic design, production - printing (and its electronic
equivalents), and marketing and distribution of newspapers, magazines,
books, literary works, musical works, software and other works dealing
with information, including the electronic media.
While Centennial College's electronic, book and magazine publishing
program (officially known as Publishing - Book, Magazine and
Electronic), has been around for 39 years, it has kept up with these
changes to ensure that students are receiving the most up-to-date
knowledge. As such, the one-year accelerated format covers all facets of
the publishing process including e-books.
Here are some of the courses in which students partake:
Elements of Publishing Design:
This overview course examines creative, prepress, and printing
production processes normally used in the graphic arts industry that are
applied to print projects, from initial concept to final printed
product.
Applications of Publishing Design:
A continuation of Elements of Publishing Design, this offering covers
the application aspect of design. Students continue to use QuarkXpress
4.0 and Photoshop CS, learning intermediate to advanced techniques to
implement and execute their design ideas in a variety of projects.
Book Editing/ Magazine Editing:
Both of these courses focus on the roles of editors. For books, the role
of the editor includes: acquisitions, list building, substantive
editing, scheduling, and production. The mechanics of preparing indices,
choosing illustrations, writing captions, preparing editor's notes, and
acting as an inter-departmental liaison must also be understood.
Meanwhile, magazine editors must be aware of the interplay of text, art,
and advertising in the creation of an overall "style" for a particular
publication. Throughout the course students examine the craft of
polishing and shaping articles, writing titles and headlines, and
uniting all of this content with the help of the art department.
Magazine Marketing/ Book Marketing and Sales:
The magazine course uses lectures (by the instructor and guests who
work in the magazine business), readings, class discussion and hands-on
work to offer students a marketing overview and teach students to
explore strategies and develop materials to meet various marketing
challenges. In Book Marketing and Sales, meanwhile, students examine
communicating and selling through role-playing exercises, case studies,
class presentations, and individual and group projects.
This electronic, magazine and book publishing
program is designed for students who previously completed a college
diploma or university degree in any discipline as well as those with
partial post-secondary education (minimum two years) and relevant work
experience.
In : College Education
Tags: "book publishing" "magazine publishing"