Hearing students sing a post-secondary program's praises serves as a
testament to the education that offering provides. Many of Centennial
College's graduates go on record to educate potential students and
community members about their experiences.
Centennial College's
advertising communication program
- officially known as Advertising and Marketing Communications
Management - is an offering that is often lauded by former students.
"Centennial's three-year Advertising program is a journey, to say the
least," says 2010 graduate Andrew Learner. "It gives students an
unparalleled opportunity to grow and learn - from bright young students
into capable young professionals. Centennial is a school that isn't
rooted in the past. It teaches the concepts of traditional and cutting
edge advertising - applied practically to what's relevant today. As I
continue to grow in my field today, I use the fundamental knowledge I
learned from Centennial to approach and complete everything I do!"
Professionals like Andrew, thanks to their marketing and communications
program training work in a range of areas that include account
management, media buying and planning, marketing, digital/mobile,
copywriting, production, direct marketing, promotions and event
marketing.
But just what does this advertising and marketing communications
offering consist of? Firstly, training lasts three years and is open to
anyone who has completed an Ontario Secondary School Diploma (OSSD) or
equivalent, or mature student status (19 years or older; and Grade 12
English C or U, or equivalent (minimum grade required) or is willing to
take the Centennial College English Skills Assessment for Admission
(score of 170 or 171 required).
Secondly, students are exposed to and familiarized the entire
advertising process, including: research, developing strategies,
campaign planning, copywriting, production, and media planning and
buying. Additionally, students gain insight and experience in the main
areas of agency operations, including copywriting, media and account
management. The fifth semester features specialization streams that
provide an advanced concentration in copywriting, media planning and
buying or account service.
To foster a mock "real world" environment that allows students to become
comfortable with their tasks, they learn about firm deadlines,
multitasking, working under pressure and delivering professional
presentations. As such, students develop instincts and strategic
abilities that will allow them to meet deadlines in a professional and
creative environment.
Thirdly, this is the only advertising program Toronto-based undertaking
that offers students a four-month internship. The real-world experience
is invaluable to enhancing students' resumes as they acquire experience
in the day-to-day activities of the advertising world and are completely
comfortable with completing their tasks in an efficient way upon
graduation. This makes Centennial College grads instantly ready for hire
upon graduation.
It is worth noting that the offering is recognized by the Interactive
Advertising Bureau as offering the most breadth of digital /mobile
curriculum.