There are many fields in which the duties of professionals vary. One
such field is the management of marketing communications and
advertising. Most often, however, tasks revolve around the control of a
few key advertising and public relations roles. As such, these
professionals must develop or refine a communications strategy, which
includes the branding of a company or client; identify opportunities for
customer research and to implement these data gathering and targeting
initiatives; work with product design and production teams to coordinate
the refine of old products or the creation of new products. Unlike
other marketing and communications professionals, these managers are in
direct contact with clients, helping them to develop and then meet their
goals.
At Centennial College, students can attend a marketing and
communications program aptly called Advertising and Marketing
Communications Management, which has been recognized by the Interactive
Advertising Bureau as offering the largest breadth of digital /mobile
curriculum.
The aim of this three-year offering is to introduce students to the
entire advertising process, which includes research, developing
strategies, campaign planning, copywriting, production, media planning
and buying.
For a realistic experience, students in this marketing and
advertising communication program in Toronto
encounter elements of the real world in their courses. For example,
they must meet firm deadlines, complete activities in which multitasking
is involved, work under pressure and deliver professional
presentations. Once students have an idea of what to expect in the
field, they have the opportunity to apply their skills to the real
world, as this is the only Greater Toronto Area college program with a
four-month internship. Aside from working with a host of professionals
and gaining an idea of how their roles function in the real world,
students should also take this opportunity to expand their professional
networks.
It is important to note that fifth semester offers students specialized
streams that provide an advanced concentration in copywriting, media
planning and buying or account service.
As a respected advertising program Toronto offers, this undertaking
supplies students with the option to enter the field, for which they are
fully prepared after three years or increase their knowledge through
further education.
With the abilities to work in all areas of advertising and marketing
communications, including account management, media buying and planning,
marketing, digital/mobile, copywriting, production, direct marketing,
promotions and event marketing, students have been hired by many
reputable companies. Among these organizations are: Anderson DDB, Boom
Marketing, Grey Canada, MacLaren McCan, Media Edge, Mindshare, Starcom,
Young & Rubicams and more.
Eligible graduates may benefit from Centennial College's educational
partnerships that allow graduates to apply academic credit towards
further study. This program has partnered with Alberta's Athabasca
University, Algoma University in Ontario, Davenport University in
Michigan and Australia's Griffith University.