Advertising Programs Offer Creative Options for Business-Minded People
In its simplest terms advertising is either intended to sell a product,
encourage or persuade an audience to continue or take some new action.
The purpose of advertising may also be to reassure employees or
shareholders that a company is viable or successful. Advertising
messages are usually paid for by sponsors and viewed via various
traditional media including newspapers, magazines, TV and radio
commercials, billboards, mass emails, text messages and more.
Advertising is such an important field that in 2010, $300-billion in
advertising was spent in the United States and $500-billion was spent
worldwide. If this field sounds like it could be of interest to you, one
of Centennial College’s three advertising programs may benefit you.
The first of the Advertising programs
at Centennial College is Advertising and Marketing Communications
Management. This program is designed for high school grads who do not
have a previous post-secondary education or advertising experience. This
three-year Advertising program prepares students with the critical
skills they’ll need to enter this dynamic field, as they learn how to
tell clients’ stories with persuasive advertising in addition to
planning and developing campaigns on mobile platforms. Included are
advertising process such as: research, developing strategies, campaign
planning, copywriting, production, media planning and buying as well as
copywriting, media and account management. To round out training,
students partake in an industry field placement, acquiring experience in
the day-to-day activities of the advertising world. As a result,
graduates enter creative fields such as account management, media buying
and planning, marketing, interactive/mobile, copywriting, production,
direct marketing, promotions and event marketing.
If, however,
you have already completed a post-secondary offering related to this
field and wish to gain further experience, Centennial College offers two
other advertising programs.
The first is called Advertising –
Media Management. This hands-on and intensive industry-approved
advertising program takes just three semesters to complete and results
in an Ontario College Graduate Certificate. The offering prepares
students for the advertising and communications industry in the role of
strategic media planning and buying. This hands-on and intensive
industry-approved program provide them with the fundamentals of media
management, with a focus on consumer-driven communication channel
choices such as mobile platform for advertising messages. Successful
graduates of this program may launch new careers with: advertising
agencies, independent media management companies, marketing companies,
multi-media owners and sellers, research companies and advertisers.
The
final of Centennial College’s three advertising programs is Advertising
– Account Management program, which prepares students for a unique
field in which they will maximize their communications, strategic and
business skills to develop and coordinate advertising, interactive,
social media, mobile, event marketing and direct marketing. Specific
courses include: Strategic Planning, Copywriting Techniques, Advanced
Integrated Marketing, Advertising Issues for Account Managers,
Interactive Production Management and more. In addition to courses,
students of this Advertising program benefit from on-site professional
computer software, media planning and research systems. Upon graduation,
students become specialized account managers who understand the full
scope of advertising tactics and can manage integrated communication
plans from inception to final production.
